Frank Outlaw founded BI-LO in the Upstate of South Carolina in 1961. In the following years Mr. Outlaw’s chain of stores grew rapidly and by 1977, when Ahold purchased BI-LO, there were 96 stores in the Carolinas and Georgia. BI-LO was the first U.S. acquisition by Ahold.

The company continued to grow during the '80's and '90's through new store development and acquisitions. In 1989 BI-LO acquired 21 stores from Kroger in the Charlotte (NC) and Charleston (SC) markets, and in 1994 added 54 Red Food Stores headquartered in Chattanooga (TN). Today the chain is comprised of 300 supermarkets operating under the BI-LO and Food$mart banners, with locations in four states and employing approximately 27,000 associates.

BI-LO supermarkets can be found in small towns, suburban neighborhoods and large urban areas. Advertising is as diverse as the neighborhoods served by BI-LO, carefully targeted to the community in which a store is located and to the preferences of the customers served.

In January of 1997, BI-LO introduced the BONUSCARD®, a frequent shopper card that has been a valuable tool for the company. Understanding specific customer shopping patterns helps in marketing to very targeted groups, such as moms, families and/or pet owners.

The BONUSCARD® also provides an opportunity to reward loyal customers. Our marketing strategy includes strong emphasis on price and service, along with a targeted comprehensive product assortment. Over 150 locations also have an in-store pharmacy, for additional customer convenience.

An important facet of the company for the past 20 years is the BI-LO Charity Classic golf tournament. It has raised money for charities in all four states that we operate and has grown to be the largest one-day charitable event in the country. In its history, the BI-LO Charity Classic has raised nearly $20 million.

In addition, BI-LO and its associates donate more than $1 million annually to the United Way campaigns in their trade area and has been honored for outstanding support of the Muscular Dystrophy Shamrock Program. Each year BI-LO offers scholarship opportunities in partnership with the Urban Leagues in several cities. BI-LO’s philanthropy focuses on charities that assist children, enhance education or help eliminate hunger.

For more information about BI-LO, please visit our website www.BI-LO.com.